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Port Sunlight Looks to the Future with a New Village Identity

View of the formal approach to the war memorial in Port Sunlight, featuring symmetrical garden beds, autumn foliage, and paved walkways leading toward a tall monument with statues. Benches line the paths, and residential buildings frame the background, evoking a sense of heritage and remembrance.

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If you live in Port Sunlight, you already know what makes it special — the charming streets, historic architecture, and the kind of atmosphere that makes every stroll feel like a step back in time. But even one of the Wirral’s most picturesque villages needs a little refresh now and then.

A crowd of people navigates a park filled with greenery, close to the Lady Lever Gallery during a lively art market event.
Lady Lever Gallery

Planning a visit to the Port Sunlight Museum? It’s a good idea to book your tickets in advance.

Plans have been underway for a rebrand aimed at giving Port Sunlight a modern touch while keeping the character and heritage residents love. Early proposals suggested leaning heavily on the elegance of Lady Lever, the village’s founder and artistic visionary. The concept promised softer, more refined visual touches inspired by her legacy. While the bid to fully adopt this Lady Lever-focused branding was ultimately unsuccessful, it sparked a conversation about what a successful refresh might look like.

If you’re interested in learning more about the Lady Lever Art Gallery, the updated guide includes a full chapter exploring the classical-style building and its collections.

Book cover of A Guide to Port Sunlight Village (Third Edition) by Edward Hubbard and Michael Shippobottom. Features a photograph of traditional black-and-white timber-framed buildings with manicured gardens under a clear sky. A must-have for heritage enthusiasts, architecture lovers, and visitors exploring the history of Port Sunlight.
A Guide to Port Sunlight Village

Local voices have been central to the process. Workshops held locally allowed residents and visitors to weigh in on the village’s identity, ensuring that any updates reflect everyday life here — from the flat, well-loved bowling greens to the historic factory buildings, tidy street grids, and charming beams that line so many homes.

Curious about the innovative housing project at Port Sunlight? Labour and Housing at Port Sunlight provides a detailed, in-depth account.

The goal is simple: a visual identity that’s modern, accessible, and easy to use across social media, local signage, newsletters, and event materials — while staying unmistakably Port Sunlight. It’s not about changing the village, but about highlighting what makes it extraordinary.

As discussions continue, residents are pondering what will define a successful refresh. Will it be subtle nods to Lady Lever’s artistry, practical improvements in signage, or a combination of heritage and contemporary design? One thing is certain: any rebrand will need to celebrate the heart of the community, past, present, and future, while keeping Port Sunlight the unique and welcoming place Wirral locals know and love.

Planning to explore Port Sunlight on foot? The Helly Hansen Hiking Boots will keep you comfortable around the village and beyond.

Black Helly Hansen high-top waterproof hiking boot with rugged tread, metal eyelets, and PrimaLoft® insulation. Features HELLY TECH® waterproofing and HH branding on side and heel. Designed for outdoor durability and cold-weather protection.
Helly Hansen Hiking Boots

Here’s to a bright, proud, and beautifully refreshed Port Sunlight — one that honours its history while looking confidently to the future.

Logo design proposal for Port Sunlight Village Trust rebrand, featuring a stylized red brick architectural motif with circular cutout above flowing "Port Sunlight" script and sans-serif "VILLAGE TRUST" text. Set against a pale blue background, the design blends heritage symbolism with modern identity.
Port Sunlight Rebrand

View the full proposal Shaping Tomorrow from Heritage: A Lady Lever–Inspired Brand Refresh for Port Sunlight

  • Historic brick building with clock tower viewed from behind a stone bridge in Port Sunlight. Autumn leaves scatter the walkway, and sparse trees frame the scene, highlighting the village’s architectural charm and seasonal atmosphere.
    Stone Bridge Port Sunlight
  • View of the bowling green in Port Sunlight, bordered by low wooden edging and surrounded by paved walkways. Historic brick and timber buildings frame the background, while a small signpost marks the corner of the green, capturing the village’s heritage charm and communal atmosphere.
    Bowling Green Port Sunlight
  • View through a stone archway framing the formal approach to the war memorial in Port Sunlight. A central path leads to a tall obelisk monument surrounded by landscaped gardens and trees. Wet ground and scattered autumn leaves evoke a reflective, seasonal atmosphere.
    Approach to War Memorial Port Sunlight
  • Interior view of the Lady Lever Gallery, showcasing classical architecture with vaulted ceilings, columns, and ornate moldings. Artworks including paintings and sculptures are displayed throughout the well-lit space, as visitors explore the exhibits in this historic cultural setting.
    Lady Lever Gallery
  • Group of visitors, including children, gathered inside the Lady Lever Gallery beneath high ceilings and classical white columns. Framed paintings line the walls, and antique furniture accents the wooden floor, creating an elegant setting for art appreciation and cultural learning.
    Lady Lever Gallery
  • Leverhulme Memorial outside the Lady Lever Gallery, featuring a tall obelisk topped with a winged figure. Set against a cloudy sky, the monument stands near the gallery’s classical façade with columns and ornate detailing, evoking a sense of civic pride and remembrance.
    Leverhulme Memorial

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Alison Little

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